ECONATURAL
The real circular system
The planet’s resources aren’t infinite. That’s why we need to go beyond the linear “take, produce, consume and throw away” approach.
The solution is EcoNatural: toilet paper, hand towels, facial tissues, rolls, dispensers and other products manufactured with a circular economy approach.
A concrete example of how the beverage cartons we use every day can be recycled through a special process and transformed from waste into a new resource.
The practical and certified example of the circular economy
Lucart Professional gives new life to all the components in beverage cartons, using the cellulose fibres they contain to produce Fiberpack®, from which it makes paper, while the aluminium and polyethylene are used to produce Al.Pe.®, the raw material from which it makes dispensers, now with a new patented design.
Fiberpack®
EcoNatural paper is made from Fiberpack®, the raw material recycled from the pulp fibres in used beverage cartons. Fiberpack® is an environmental and technological breakthrough achieved through collaboration between Lucart and Tetra Pak®.
Al.Pe.®
EcoNatural dispensers are made from Al.Pe.®, the raw material recycled from the aluminium and polyethylene in used beverage cartons.
GREEN ELECTRICITY
100% of the electricity purchased to produce and process EcoNatural paper is generated from renewable sources.
Sustainability in practice
ECONATURAL PAPERS IS CLIMATE NEUTRAL
A new milestone in reducing impact on the planet
It’s a process made up of clear steps defined by international standards.
This achievement represents a new start for Lucart as it sets even more challenging emissions reduction targets to fight climate change.
NEW ECONATURAL FLOW DISPENSER
EcoNatural Flow dispenser, the only one made from beverage cartons
From beverage cartons, the only complete range of dispensers with an exclusive, patented new design.
Production process
A sustainable structure that begins with the separate collection of containers to the distribution of finished products.
Results for the planet
ENVIRONMENTAL RESULTS OBTAINED
WITH A PALLET OF Z-FOLD HAND TOWELS
ENVIRONMENTAL RESULTS OBTAINED WITH A DISPENSER FOR FOLDED HAND TOWELS
ENVIRONMENTAL RESULTS OBTAINED
WITH A PALLET OF Z-FOLD HAND TOWELS
BEVERAGE CARTONS
RECYCLED*
AVERAGE-SIZED TREES
SAVED**
CO2E EMISSIONS
SAVINGS***
ENVIRONMENTAL RESULTS OBTAINED WITH A DISPENSER FOR FOLDED HAND TOWELS
BEVERAGE CARTONS
RECYCLED*
*1-litre beverage cartons ** Average size. Source: United Nations Environment Programme, Report 2011 *** Source: European Union Life Cycle Database (ELCD)
Media
Watch the EcoNatural videos
Download the EcoNatural folder
EcoNatural Folder
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